Practice Test

Q1) .................. refers to the process of conducting research on a company and its operating environment to formulate a strategy. Show Answer

Q2) Strategic analysis involves: Show Answer

Q3) ADL matrix has been propounded by: Show Answer

Q4) Purpose of a strategic analysis is to - Show Answer

Q5) Arrange the Strategic Analysis Process in proper sequence:
I. Formulate plans.
II. Recommend and implement the most viable strategy.
III. Determine the effectiveness of existing strategies.
IV. Perform an environmental analysis of current strategies.
Select the correct answer from the options given below.
Show Answer

Q6) ..................is the process we use to gain understanding and insight into our present situation. Show Answer

Q7) Which of the following is NOT ‘internal environment considerations’? Show Answer

Q8) Which of the following is NOT ‘external environment considerations? Show Answer

Q9) Strategists must ask themselves question such as: Show Answer

Q10) Potential strategic alternatives include - Show Answer

Q11) Build,’ ‘Hold,’ ‘Harvest,’ and ‘Divest’ are the strategies pursued in: Show Answer

Q12) A situation analysis should be conducted - Show Answer

Q13) Which of the following is NOT element of Situation Analysis? Show Answer

Q14) The low growth, low share businesses in BCG matrix are: Show Answer

Q15) Identification of opportunities and avoiding or mitigating losses is called - Show Answer

Q16) Environment scanning applies to -1. External scanning processes
2. Motivational scanning processes
3. Internal scanning processes
4. Lead scanning processes
Select the correct answer from the options given below-
Show Answer

Q17) In SWOT analysis the 'O’ stands for - Show Answer

Q18) SWOT analysis Originated by - Show Answer

Q19) An organization that has a low relative market
share position and competes in a slow growth industry is referred to as a
Show Answer

Q20) Which of the following SWOT elements are internal factors for a business? Show Answer

Q21) ..............generally relate to external factors. Show Answer

Q22) Which section of the SWOT Matrix involves matching internal strengths with external opportunities? Show Answer

Q23) The process by which an organization deals with a major event that threatens to harm the organization, its stakeholders, or the general public is known as - Show Answer

Q24) Which of the following is element of Situation Analysis? Show Answer

Q25) Which of the following is not a limitation of SWOT (Strengths, Weaknesses, Opportunity, Threats) analysis? Show Answer

Q26) In the PESTEL framework for environmental analysis what does the letter S stand for? Show Answer

Q27) Assessment of competitive rivalry does NOT include an understanding of: ................... Show Answer

Q28) The most probable time to pursue a harvest strategy is in a situation of Show Answer

Q29) Which of the following is first step in market assessment? Show Answer

Q30) Which of the following is FALSE regarding why a SWOT Analysis is used? Show Answer

Q31) Assertion (A):
SWOT analysis is not used for ranking of organizations. Reason (R):
SWOT analysis is a tool for organizational and environmental appraisal necessary for formulating effective strategies.
Select the correct answer from options given below.
Show Answer

Q32) Geographical Diversification, Product diversification and Entry Mode are the domains of: Show Answer

Q33) Which of the following is a detailing process in the mission, objectives, strategies, and policies? Show Answer

Q34) ................. widely is used for the evaluation of the organization’s product portfolio in marketing and sales planning. Show Answer

Q35) As per BCG Matrix, ‘Stars’ are - Show Answer

Q36) Competitive landscape requires the application of- Show Answer

Q37) Which of the following could be strength as per SWOT Analysis? Show Answer

Q38) The acronym TOWS was developed by the American
international business professor
Show Answer

Q39) ‘Determinants Analysis’ falls in the purview of - Show Answer

Q40) SWOT Analysis starts with ................... , the TOWS Matrix starts with ................... Show Answer

Q41) The concept of 'core competence’ has been advocated by- Show Answer

Q42) Which of the following could be a weakness as per SWOT Analysis? Show Answer

Q43) ............... is the minimum possible time required to accomplish an activity or a path, assuming everything proceeds better than is normally expected Show Answer

Q44) Corporate level strategy is concerned with the following - Show Answer

Q45) As per BCG Matrix, ‘Cash Cows’ - Show Answer

Q46) The BCG growth-share matrix - Show Answer

Q47) ‘Customer Analysis’ and ‘Market Analysis’ are the part of - Show Answer

Q48) The BCG Growth-Share Matrix consists of the following four major elements? Show Answer

Q49) Which of the following could be an opportunity as per SWOT Analysis? Show Answer

Q50) 'Strategic group mapping’ involves - Show Answer

Q51) BCG in BCG matrix stands for Show Answer

Q52) What does Dog symbolize in BCG matrix? Show Answer

Q53) ‘Attractiveness of firms' while conducting industry analysis should be seen in - Show Answer

Q54) ................... is the maximum possible time required to accomplish an activity or a path, assuming everything goes wrong. Show Answer

Q55) The Critical Path Method (CPM) is a project modelling technique developed in the late 1950s by - Show Answer

Q56) Which of the following is true of a transnational Corporation? Show Answer

Q57) Consider following two statements:
(I) A strength is an inherent capacity of an organization.
(II) A core competence is a unique strength of an organization which may not be shared by others.
Select false statement from the above statements.
Show Answer

Q58) PERT is - Show Answer

Q59) Entering into a ‘contract’ by MNCs is an example of: Show Answer

Q60) PERT is technique - Show Answer

Q61) In BCG Matrix, ................... are low-growth, low-share
businesses and products.
Show Answer

Q62) “Competitor’s Differentiation’, Customer Value’ and ‘Application of Competitiveness’ are the three important areas of: Show Answer

Q63) What does “Question Mark (Rs. )” symbolizfe in BCG matrix? Show Answer

Q64) Which of the following could be a Threat as per SWOT Analysis? Show Answer

Q65) Arrange the steps in BCG Matrix in proper sequence:
1. Choose the Unit
2. Define the Market
3. Calculate Relative Market Share
4. Calculate Market Growth Rate
5. Draw Circles on the Matrix
Select the correct answer from options given below.
Show Answer

Q66) Brand extension strategies are often used to delay the onset of the: Show Answer

Q67) Which of the following bases of competitive advantage is/are more sustainable? Show Answer

Q68) The Boston Matrix essentially supports: Show Answer

Q69) As per Ansoff Growth Matrix, market penetration refers to - Show Answer

Q70) The ADL matrix categorizes every segment of company according to its position which can be - Show Answer

Q71) A leading producer of tooth paste, advises its customers to brush teeth twice a day to keep breath fresh.
In the context of Ansoff s Product-Market Growth Matrix, identify, the type of growth strategies followed for the given case.
Show Answer

Q72) In consulting engagement with General Electric Companyinthe 1970’sMcKinsey & Company developed a ................... cell portfolio matrix as a tool for screening
GE’s large portfolio of strategic business units (SBU).
Show Answer

Q73) The BCG Matrix is based on - Show Answer

Q74) GE Matrix was developed by - Show Answer

Q75) Active scanning involves the ................... of continuous resources and, from time to time, supplementing them with existing resources as needed. Show Answer

Q76) Which of the following executes strategy into everyday executions tactics? Show Answer

Q77) Which of the following refers to a situation where a product generates high profits which can then be invested in developing new products? Show Answer

Q78) A business giant in hotel industry decides to enter into dairy business.
In the context of Ansoff’s Product-Market Growth Matrix, identify, the type of growth strategies followed for the given case.
Show Answer

Q79) As per ADL Matrix, company’s competitive position is determined by - Show Answer

Q80) What does Dogs symbolize in BCG matrix? Show Answer

Q81) The ADL Matrix or Arthur D Little Strategic Condition Matrix is a Portfolio Management technique that is based on the - Show Answer

Q82) One of India’s premier utility vehicles manufacturing company ventures to foray into foreign markets.
In the context of Ansoff’s Product-Market Growth Matrix, identify, the type of growth strategies followed for the given case.
Show Answer

Q83) What is shown in the Arthur D. Little (ADL) Matrix? Show Answer

Q84) There are four categories of industry maturity as per ADL Matrix: Show Answer

Q85) If Industry Attractiveness is ‘High’ and Business Unit Strength is ‘Medium’, then which of the following strategy should be followed as per GE Matrix - Show Answer

Q86) A renowned auto manufacturing company launches ungeared scooters in the market.
In the context of Ansoff's Product-Market Growth Matrix, identify, the type of growth strategies followed for the given case.
Show Answer

Q87) Four generic strategies as discussed by Glueck and Jauch are - Show Answer

Q88) If the organization chooses to transform itself into a leaner structure and focuses on ways and means to reverse the process of decline, it adopts a - Show Answer

Q89) ............. is implemented by redefining the business by adding the scope of business substantially increasing the efforts of the current business. Show Answer

Q90) Dell Computer has decided to rely exclusively on direct marketing. This is example of - Show Answer

Q91) ‘NDTV’, a TV Channel has identified a profitable audience niche in the electronic media. It has further exploited that niche through the addition of new channels like ‘NDTV’ Profit and ‘Image’. According to Porter, this is example of - Show Answer

Q92) In BCG matrix, what is the label of the horizontal axis? Show Answer

Q93) If Industry Attractiveness is ‘Low’ and Business Unit Strength is ‘High’, then which of the following strategy should be followed as per GE Matrix - Show Answer

Q94) Car manufacturers ‘Maruti’ and ‘Tata Motors’ work on reducing their costs to sell their cars in popular segment at attractive prices. This is example of - Show Answer

Q95) Another name for GE/McKinsey Matrix is - Show Answer

Q96) A business organization can redefine its business by divesting a major product line or market. This is supported by - Show Answer

Q97) Statement I:
Stability strategy is not a ‘do-nothing’ strategy. Statement II:
Third step in BCG Matrix is to calculate relative market share.
Select the correct answer from options given below.
Show Answer

Q98) In BCG Matrix, what is the label of the Vertical axis? Show Answer

Q99) TOWS Matrix is an analytical tool that helps build over your ................... and make the best use of available ................... while also minimizing the ................... Show Answer

Q100) .....................involves careful formulation of the strategies and goals taken by a company's top management on behalf of the organization. Show Answer

Q101) Strategic planning requires a careful analysis of the vision, mission, objectives, goals and resources of the organisation and in-depth analysis of the .....................environment. Show Answer

Q102) The foremost requirement before developing any strategy is carrying out a ..................... Show Answer

Q103) A Situation analysis or is an essential component of any strategy Show Answer

Q104) A complete situation analysis focuses on following areas Show Answer

Q105) Problem analysis includes analysis of Show Answer

Q106) A .....................analysis paves the way for strategy development by identification of priorities by bringing out a dear and detailed picture of the opportunities, resources and challenges. Show Answer

Q107) Most appropriate time to conduct situation analysis Show Answer

Q108) Elements of Situation Analysis consists of Show Answer

Q109) Full form of SWOT analysis Show Answer

Q110) Full form of Tows Analysis is Show Answer

Q111) The concept of the SWOT analysis was pronounced by Show Answer

Q112) Force Field Analysis concept was given by Show Answer

Q113) SWOT analysis Show Answer

Q114) TOWS analysis Show Answer

Q115) Four TOWS strategies Show Answer

Q116) The aggressive strategy Show Answer

Q117) Conservative Strategy Show Answer

Q118) Competitive Strategy Show Answer

Q119) Defensive Strategy Show Answer

Q120) PERT stands for Show Answer

Q121) CPM stands for Show Answer

Q122) Techniques of Project Management are Show Answer

Q123) ..................... is a systematic way of planning, scheduling, executing, monitoring, controlling the different aspects of the project, in order to attain the goal made at the time of project formulation. Show Answer

Q124) .....................and .....................two complementary statistical techniques utilized in Project management. Show Answer

Q125) PERT and CPM can be used for a variety of projects including Show Answer

Q126) The critical path method was developed by Show Answer

Q127) .....................determines the critical activities or on the longest path and having total float. Show Answer

Q128) Critical activities means Show Answer

Q129) Critical Path Method analyses Show Answer

Q130) Rearrange the steps in PERT and CPM:
A. A picture/graph portraying each of these jobs should be drawn showing the predecessor and successor relations among them.
B. Listing various activities required for the completion of the project.
C. Determining the order of precedence for these jobs. Show Answer

Q131) .....................shows the time required for completion of each job. Show Answer

Q132) Advantages of PERT include Show Answer

Q133) Limitations of PERT include Show Answer

Q134) PERT is Show Answer

Q135) CPM is Show Answer

Q136) The tool to identify the strengths and weaknesses of a company is a..................... Show Answer

Q137) Product Portfolio Analysis was proposed in 1973 by Show Answer

Q138) BCG Matrix stands for Show Answer

Q139) BCG analysis is mainly used for Show Answer

Q140) BCG matrix aims to evaluate each product in the dimensions Show Answer

Q141) The combination of both dimensions creates a matrix into which the products from the portfolio are placed in the categories of Show Answer

Q142) Cash cows Show Answer

Q143) Stars Show Answer

Q144) In Question Marks Show Answer

Q145) Dogs Show Answer

Q146) Sequences in BCG Matrix are Show Answer

Q147) The Success sequence Show Answer

Q148) Disaster sequence Show Answer

Q149) Steps in BCG Matrix:
A. Calculate relative market share.
B. Define the market.
C. Find out market growth rate.
D. Draw the circles on a matrix.
E. Choose the unit Codes. Show Answer

Q150) Strategies based on the BCG Matrix include:
A. Harvest
B. Divest
C. Hold
D. Build Codes Show Answer

Q151) The BCG matrix helped companies decide where to invest on the basis Show Answer

Q152) Criticism of the BCG Matrix Show Answer

Q153) Ansoff Growth Matrix Show Answer

Q154) The Four Growth Options of the Ansoff Growth Matrix Show Answer

Q155) .....................is the preferred route to growth for many businesses because its focus is on selling more of the existing products. Show Answer

Q156) The downsides of the market penetration strategy are Show Answer

Q157) Product Development Show Answer

Q158) Market Development Show Answer

Q159) .....................is the most controversial as it involves taking new products to new customers. Show Answer

Q160) The levels of diversification are Show Answer

Q161) Ansoff Growth Matrix may be used as a tool Show Answer

Q162) ADL Matrix was given by Show Answer

Q163) .....................that is a portfolio management method based on thought of product life cycle. Show Answer

Q164) Industry maturity is classified in following divisions Show Answer

Q165) Competitive position comprises of five categories that are Show Answer

Q166) The steps involved in using the ADL Matrix:
A. Plot the position of the matrix.
B. Determining competitive position.
C. Identify the industry maturity category Codes. Show Answer

Q167) .....................is a strategy tool for a multi business corporation used in brand marketing and product management that assists a company to decide about the products to be added to its portfolio and opportunities to be prioritized in the market for investment. Show Answer

Q168) .....................indicates how hard or easy it will be for a company to compete in the market and earn profits. Show Answer

Q169) Rearrange the steps to facilitate the process of performing an analysis:
A. Prioritize your investments.
B. Identify the future direction of each business unit.
C. Determine the competitive strength of each business unit.
D. Determine industry attractiveness of each business unit.
E. Analyze the information.
F. Plot the business units on a matrix. Show Answer

Q170) ..................... is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy. Show Answer

Q171) Advantages of GE McKinsey Matrix Show Answer

Q172) Disadvantages of GE McKinsey Matrix Show Answer

Q173) The Strategic Planning Cycle includes:
A. Examining internal environment.
B. Developing goals based on chosen mission.
C. Summarize findings of SWOT analysis.
D. Deliberating mission of the organization.
E. Formulate final strategy based on SWOT.
F. Examine external environment. Show Answer

Q174) Benefits of Strategic Planning includes Show Answer

Q175) Limitations of Strategic Planning includes Show Answer

Q176) Glueck & Jauch gave the following grand strategic alternatives Show Answer

Q177) The stability strategy operates along the following dimensions Show Answer

Q178) The stability strategy operates along the following dimensions Show Answer

Q179) Who wrote the book "Competitive Advantage"? Show Answer

Q180) Michael Porter pronounced the three generic strategies Show Answer

Q181) In Cost leadership, firms Show Answer

Q182) Differentiation Strategy is appropriate where Show Answer

Q183) Under differentiation strategy, firms Show Answer

Q184) Focus Strategy is also known as Show Answer

Q185) Companies adopting focus strategies Show Answer

Q186) Strategic analysis and planning involves careful formulation of the strategies and goals taken by a company's ___ on behalf of the organization Show Answer

Q187) A situation analysis takes into account the ___ of an entity Show Answer

Q188) A situation analysis helps in identifying strengths, weakness, opportunities and threats to the organization. Show Answer

Q189) A situation analysis should be conducted at the beginning of any program or project but ___ developing a strategy. Show Answer

Q190) Which of the following is an element of situation analysis ? Show Answer

Q191) SWOT analysis and TOWS analysis are same. Show Answer

Q192) A SWOT takes into account the ___ of an entity Show Answer

Q193) SWOT matrix is meant for top levels of management in an organisation only. Show Answer

Q194) The TOWS Matrix also helps in brainstorming to bring out great ideas to generating effective strategies and tactics. Show Answer

Q195) Which of the following SWOT elements are internal factors for a business ? Show Answer

Q196) Which of the following is false regarding why a SWOT analysis is used ? Show Answer

Q197) Which of the following could be a strength ? Show Answer

Q198) Which of the following could be a weakness ? Show Answer

Q199) Which of the following could be an opportunity ? Show Answer

Q200) Which of the following could be a threat ? Show Answer

Q201) Who usually conducts a SWOT Analysis for a business ? Show Answer

Q202) The acronym SWOT stands for : Show Answer

Q203) Weakness includes : Show Answer

Q204) Opportunities includes : Show Answer

Q205) One of the most challenging jobs that any manager can take on is the management of a large-scale project that requires coordinating numerous activities throughout the organization. Show Answer

Q206) BCG in BCG matrix stands for : Show Answer

Q207) Which of the following is not part of micro environment ? Show Answer

Q208) Which of the following is not part of macro environment ? Show Answer

Q209) What does DOG symbolise in BCG matrix ? Show Answer

Q210) What does Star symbolise in BCG matrix ? Show Answer

Q211) In BCG matrix, what is the label of the horizontal axis ? Show Answer

Q212) In BCG matrix, what is the label of the vertical axis ? Show Answer

Q213) ___, weakness, opportunities, threats are the long of SWOT analysis. Show Answer

Q214) The ___ represent those skill in which a company exceeds, excel and / or the key asset of the firm. Show Answer

Q215) The __ are those areas in which a form does not perform well. Show Answer

Q216) The ___ are those areas of current and future circumstances of the environment that might provide the favourable condition of the firm. Show Answer

Q217) The ___ are those areas of current and future circumstances of the environment that might provide the favourable condition of the firm. Show Answer

Q218) "What does your organisation do better than others" is an example of : Show Answer

Q219) "What are your unique selling points" is an example of : Show Answer

Q220) " What political, economic, social or technological changes are taking place that could be favourable to you" is an example of : Show Answer

Q221) "What new innovation could your organisation brings to the market" is an example of : Show Answer

Q222) "What do other organisations do better than you" is an example of : Show Answer

Q223) "What elements of your business add little or no value" is an example of : Show Answer

Q224) "What political, economic, social or technological changes are taking place that could be unfavourable to you" is an example of : Show Answer

Q225) "What your competitors are doing that could negatively impact you" is an example of : Show Answer

Q226) A SWOT analysis is tool that helps in understanding the strength and weakness only. Show Answer

Q227) A SWOT analysis is tool that helps in understanding the opportunities and threats only. Show Answer

Q228) According to Ansoff, firms operate on the two dimensions of new products and new functions Show Answer

Q229) The Boston Consulting Group (B.C.G.) matrix, provides a graphic representation for an organisation to examine the difference businesses in its portfolio on the basis of their relative market shares and industry growth rates. Show Answer

Q230) Business could be classified on the B.C.G. matrix as ___ according to their industry growth rates and relative market share. Show Answer

Q231) The four cells of the B.C.G. matrix have been termed as Stars,Moon, cash cows and question mark Show Answer

Q232) Which of the following is the business strategy as per Porter ? Show Answer

Q233) The strategies recommended after BCG analysis help the firm decide on the right line of action and help them implement the same Show Answer

Q234) B.C.G. matrix has also been criticised for suggesting that all corporations will identify units or products in the four quadrants, and that units or products will travel through all the four quadrants in their life cycle. Show Answer

Q235) The market share of B.C.G. matrix guarantee profitability Show Answer